Core workflow
Phase 1: low competition
Publish 30-50 pages around KD 0-20 question, tutorial, scenario, and X vs Y keywords. The target is first impressions and first rankings, not big traffic yet.
Phase 2: precise commercial intent
Use the first GSC data to expand review checklists, buyer-fit pages, comparison templates, and best-for scenario pages.
Phase 3: mid-tail clusters
Move into KD 35-55 only after internal links and topical coverage support a stronger hub.
Phase 4: core terms
Core commercial and brand-competitive terms come last, after authority, coverage, and link paths exist.
Execution rules
- One page = one primary intent + 2-3 semantic secondary terms.
- Every new page gets 3-5 inbound/outbound internal links.
- Prefer traffic potential, weak SERP gaps, and buyer intent over raw volume.
- Never mix review intent with coupon intent unless the page is explicitly a coupon page.